fictional business
Evidence
- 68% of new trials originate from a single Chrome-extension marketplace listing; no other acquisition channel exceeds 9%.
- The core enrichment feature depends on one third-party API with no fallback — and the provider's public roadmap lists an overlapping first-party feature.
Finding 3.2 · Severity: High · Price-adjuster
Distribution and product both hang on platforms the business doesn't control. A buyer will price this as compound platform risk — unless a second proven channel exists before listing.
Fix — from the 30/60/90 roadmap (seller edition)
Stand up direct onboarding and email capture on the docs domain. Target: no single channel above 50% of new trials within 60 days.
Diligence question (buyer edition)
"Show me trial volume by channel for the last six months. What happens to CAC the week the extension listing is delisted?"
— Excerpt ends · the full report runs 12–18 pages across all seven dimensions —